Exploring Baby Registries: Target Baby Registry

by Julie Siewert October 04, 2022

Exploring Baby Registries: Target Baby Registry

Gone are the days when expectant moms just went to their local Babies “R” Us store and registered for the baby items they wanted. Today, Moms are increasingly turning to the internet for their baby registries. There are many reasons to use online registries, including ease of use (shopping or registering in your pj’s!), nationwide or worldwide availability, simplicity of ordering and comparing items, and the unlimited options of using multiple stores.

In our Exploring Baby Registries series, we are aiming to demystify online baby registries by looking at the features of each one and giving you the information you need to choose which one is right for you! Come along on the journey, today we’re looking at Target’s baby registry.


*Disclaimer: This post is not endorsed or sponsored by Target™. All opinions are my own and information obtained was from my own internet research. For more information about Target’s baby registry, visit their website at www.target.com.


Target baby registry is one of the few remaining in-store baby registries. The beauty of this baby registry is that you can use it in store OR online! It really is the best of both worlds! And…it’s Target. Enough said.


 Exploring Baby Registries: Target Baby Registry | Pinterest


What makes them stand out:

Target’s baby registry could be the perfect baby registry for everyone! Do you like to shop in-person and look, feel and compare baby items? You can register in-store! Would you prefer to do your registering in your pj’s at 2am? Online registering for the win! With Target, you can do either or both. Aunt Edna who hasn’t mastered shopping online can buy your gift in store, and your jet-setting friend who is currently away on business can order and send her gift online.

Target also offers a FREE Welcome kit for new registries. Just stop in at Guest Services (in-person) to receive your kit with coupons and samples.



Target’s baby registry has an online checklist to keep you on track while registering. You can see all the categories (90 of them!) and check them off as you add them to your registry.  You also can see a list of items most added to baby registries. Now that’s helpful!

Target's mobile app connects to your baby registry through your account. You can use it when registering in-store or online.

Target (like other universal online baby registries) has a bookmark button to add gifts from all over the internet, from other online stores, to Etsy or other small unique shops. Add it to your bookmarks, and you can quickly and easily add items to your baby registry you find while surfing the internet on your laptop. 

Target offers an extended return period (one whole year) for gifts purchased from your baby registry. Target also has a registry completion discount. As your due date approaches, you receive a coupon for 15% off items remaining on your registry. Now that can add up!

Target Baby Registry also has a “group gift” feature. For items over $100, gift-givers can elect to contribute towards a gift. Once the full value of the gift you registered for has been paid, you would receive a gift card for the amount (for you to purchase the item on your registry). This feature can be turned on or off in the settings of your baby registry.


How to get started:

Starting a Target baby registry was simple. Sign in with your Target account and it will populate your name and shipping information for you. Just add your due date and you’re good to go! You can add a custom message or photos to your registry.

If you’re using your laptop, you can get an “add to Target registry” bookmark button that will make it quick and easy to add anything across the web to your registry. If you find something you like while on the web, just click the “add to Target registry” button in your bookmarks and it’s added to your registry.

Target’s mobile app makes it easy to add items from Target to your baby registry. Adding items from stores other than Target needs to be done on your non-mobile device. Your Target mobile app can act as a scanner to scan Target items in-store!

After you add items, you can designate some as “most wanted” items.

Mega Mom Diaper Sampler Package on a Target Baby Registry 


Now, the fun begins! Go find your favorite baby products from Target or from across the web, and don’t forget about your favorite small shops!



Mega Mom Diaper Sampler Package; try 12 brands of name brand and eco-friendly diaper sample packs


And don't forget to register for a Mega Mom Diaper Variety Package (or any Diaper Dabbler Sampler Package). It is the perfect gift to help you decide which brand of diapers will work best for your baby.


Related article: Compare Baby Registries: Find the best registry 


Happy registering!


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